5 Powerful Digital Marketing Trends You Need to Focus On
Digital marketing trends are always changing, making them hard to keep up with. Fortunately, Image Makers Advertising has you covered—we do the legwork when it comes to staying up to date on the industry, and we use that knowledge to help you grow your business. In our blog below, our experts lay out five of the biggest marketing trends for 2020 (and beyond).
This one isn’t so much a digital marketing trend as it is a key to sustaining your business in general. Whether people are reaching you by phone or over the internet, providing them with friendly and timely service is critical. Everything should start with meeting customer needs on a consistent basis to build loyalty. That trustworthiness is like wildfire because when it catches, it spreads—all it takes is one satisfied customer touting your business to others for you to build a faithful consumer base.
From quick trivia games to thought-provoking questions, we’ve all seen posts online that are hard not to engage in. These are perfect examples of interactive content, and it’s exactly what your users are looking for online. Posting things like scavenger hunts or eye-popping imagery (especially on social media, where you can reach tons of people) draws in customers, keeps them around your brand for longer, and encourages them to share it with their friends. Interactive content is also a way to engage with customers beyond providing or selling them products and services.
Be honest: Would you rather see an ad geared specifically to your interests or one that has nothing to do with you? Digital content trends are shifting away from the generic, one-size-fits-all marketing strategies. By customizing your marketing for your specific customer base rather than everybody at once, you’re likely to see an increase in business.
Certain platforms, like email marketing, are perfect for personalization. The lists you use for distribution should already be curated specifically to target those most likely to buy from you. From there, you can write each email to further appeal to your customers and really seal the deal. And IMA happens to know a thing or two about creating successful email campaigns—call to work with our experts today.
Many social media posts in 2020 center around some sort of video content, whether it’s a product or service demo, a presentation, or educational info. This is because video content has been proven to be more engaging to customers compared to simple text. The same goes for your website, too.
In all, a whopping 72 percent of consumers prefer videos to just text. This is one digital content trend that has only gained traction, and by the looks of it, it’s not going away anytime soon—if ever.
Raise your hand if you’ve ever asked Alexa, Siri, or Google to look something up for you.
We’ve all done it. With the evolution of smartphones and the popularity of smart speakers in homes, optimizing content for voice search is a new marketing trend that looks to be around for the long haul. Even if your brand isn’t ready to utilize voice search in your advertising, you should spend time making sure your content is optimized for those searches.
Need Help? Start at IMA
Keeping up with both marketing and operating your business is a lot. So, let Image Makers handle the marketing part. Our expert content creators write with these trends (and more) in mind, no matter what your needs are. Give us a call today at 262-650-8300 or contact us online to chat about your business.