Our clients often ask us why they should get in the blog game. How are blogs beneficial for their business—what’s the ROI? How can they… read more →

In Part 1, we talked about how email communications should be part of your overall marketing mix. If you want to make sure your emails… read more →

By now you know that email marketing should be part of your marketing mix and a staple of ongoing communication with your customers.  Recent research… read more →

A team that works together walks together—at least we do at IMA. Our team recently took part in the ProHealth Care Walks for Cancer event… read more →

John Leutermann, our Emerging Media Manager and resident Google aficionado, has successfully completed the next step in his quest for SEO mastery—Google Analytics Individual Qualification.… read more →

By now you know that social media is a ruling part of the marketing mix and isn’t going away anytime soon. There are many different… read more →

Can’t afford a professional photographer for every image you need in your advertising? You’re not alone. Agencies will often recommend and select stock photography for… read more →

In Part 1, we talked about how direct mail should be part of your overall marketing mix. But which type of direct mail works best?… read more →

A recent online survey by Fractl and Moz yielded some interesting insights about consumer perceptions toward various marketing tactics. More than half of the approximately… read more →

With the addition of some brand new faces to the IMA team in the past year, we set out to create a Christmas video that… read more →