A Chance to Give Back to the American Cancer Society

Our design team recently provided pro bono design services for the American Cancer Society (ACS). For IMA, this project was more than a creative redesign—it was an opportunity for us to give back to a cause that’s near and dear to our hearts.

We were tasked with redesigning a logo for The MKE Experience—a social event the ACS hosts to bring the Milwaukee community together for a night of food and music—and we were honored to do so.

The only design requests from the client were to use eye-catching colors and include a Milwaukee landmark. We presented the client with a few different options, but the winner showcases the orange The Calling sculpture that greets visitors in front of the Milwaukee Art Museum. In our design, the sculpture is creatively incorporated in place of the “K” in MKE.

The background highlights the Milwaukee skyline in a gradient blue to draw the eye to the event name. After all, this event is about bringing the Milwaukee community together.

We were privileged to be given the chance to give back to this organization—and couldn’t have been happier to hear the client’s reaction: “This is perfect! I love the incorporation of the sculpture for the ‘K.’ Thank you again for your support!”