Fair “Fun for Everyone”—Including IMA

The 176th Waukesha County Fair lived up to its reputation and theme—there was “fun for everyone” during its five-day run. IMA is proud to be the Waukesha County Fair’s Agency of Record—and a dedicated sponsor, with a team of eager volunteers who joined in the fun and made great memories.

Tina and Sarah were all-hands-on-deck at the Expo Grounds, and Sarah’s training of the Fair’s new marketing intern was key to making our partnership with the Fair more efficient. She shared must-know media relations expertise, and filled the intern in on the go-to Fair tips she’s mastered over the last 14 years. Jane judged the Fairest of the Fair competition and other staff volunteered at the Main Stage hospitality tent all four nights for these great concerts:

Vertical Horizon & Sister Hazel
The Guess Who

We believe in the Fair’s mission of bringing the Waukesha County community together for this once-a-year event. What’s not to love? It has food, music, animals, and of course, fun for everyone! Our thanks to the Waukesha County Fair for putting together another fantastic event—we can’t wait for next year, July 17-21, 2019.