Why Online Citations Are the Secret Ingredient to SEO Success

Search engine optimization (SEO) is about more than creating links and incorporating keywords into your content, though both are essential. Your business information needs to be listed correctly in online directories, so customers can find you with a simple search—that’s where citations come in.

Citations are online mentions of your business information that play a significant role in local search rankings and act as an online business profile. You’ll most often see citations displayed in the right sidebar of search results on websites like Google, Bing, Yahoo, and Yelp. In addition to a website link with directions to your location, online citations may include:

  • Company name
  • Address
  • Phone number
  • Hours of operation
  • Images and videos
  • Business description

Think of SEO citations as a virtual signal that leads customers to your website. Without citations, even the most expensive and attractive websites will rank poorly in customer searches.

Citations either positively or negatively impact your online rankings—there is no in-between. Accurate citations represent validity and authority, making your company easy to find and more likely to rank higher in customer searches. Inaccurate citations aren’t trusted by search engines, which results in lower rankings and confused customers who may view your company as unreliable.

Through IMA’s SEO services, we first claim client profiles and then ensure that your business information is accurate and displayed properly across all major web directories. We understand how significant it is to have consumers find your business the first time—let us help you. Contact our experts if you have questions about your SEO or online citations.