Air Tech Heating
We’ve Got It All
Air Tech Heating truly does it all—from furnaces and air conditioners to air purifiers and ventilators—but the name alone doesn’t convey the company’s many capabilities. To promote its other areas of expertise, we created digital ads that listed several specialties, and animated them with changing colors to catch the eye of busy online viewers. This digital campaign created brand awareness in Air Tech’s hometown of Fond du Lac, and with new customers in and around a second location in Ripon. In spite of not having a specific offer or coupon, interaction with the ads were strong and effective for overall branding.