American Cancer Society’s MKE Experience
The Ultimate Invitation
Our design team was tasked with redesigning a logo for The MKE Experience—a social event the American Cancer Society hosts to bring the community together for a night of food and music for a good cause. We presented the client with a few logo options, and the winner showcases the orange sculpture (The Calling) that greets visitors in front of the Milwaukee Art Museum, creatively incorporated in place of the “K” in MKE. The background highlights the Milwaukee skyline in a gradient, complementing blue that draws the eye to the event name and also gives a nod to the waters of Lake Michigan.