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Project Description

Madison Medical Eye Care

Lasik for Chickens

What’s your #1 fear factor with LASIK? Dr. Jay, who introduced “LASIK for Chickens,” continues to reassure people that vision correction surgery is a great option for better clarity and an active lifestyle. Her former practice—Lakeshore Eye Care—was acquired by Madison Medical Eye Care, where she still offers the safest, most precise WaveLight technology. New ads build on her familiar name and campaign, putting worries to rest for even the most apprehensive patients.

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