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Project Description

Midwest Magic Fest

Making Magic
This first-ever local magic fest needed a spellbinding radio spot to capture the imagination of its target audience—fans of fantasy and wannabe wizards, witches, warlocks, fairies, and mythical creatures of all kinds. Wordplay, themed music, and an overview of magical attractions made for a radio spot as unique as this event. Ticket giveaways on local radio stations added value and supported a small but effective radio buy.

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