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Project Description

Regency Senior Communities

More Life. More Style.

In an effort to attract a younger, independent senior, we launched this direct mail campaign portraying Regency Senior Communities as elegant, upscale five-star resorts. We had numerous photo shoots on each campus with professional actors and models in amenity-rich settings. The photography took a unique creative approach, with a wide focus on the “real estate” of each campus—showing the distinctive architecture, the lush gardens and landscaping, the elegant common areas, and the beautiful private residences. Occupancy is up on each campus in the independent senior sector.

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