River City Heating & Air Conditioning
Get Wild Deals on Heating Service
River City Heating & Air Conditioning isn’t just any heating and cooling company—they’re the “go-to guys” for home comfort in the Winona area and a factory authorized Bryant® dealer. They’re also big fans of the Minnesota Wild professional hockey team, so the fact that Wild defenseman Ryan Suter is Bryant’s official spokesperson gave them a great opportunity to promote this relationship. We developed a series of digital ads featuring a picture of the owners with Suter, encouraging customers to call for service before their heating bills go “wild.” The result is fun, effective, affordable branding with a large local online audience.