Growing Our Clients' Businesses Since 1983

Project Description

Uptown Motors

 
The Finer Things in Life
“There’s club soda and there’s bubbly.” Comparing ordinary things to their extraordinary counterparts distinguishes the luxurious experience of buying a Lincoln from Uptown Motors from the mundane business of getting a car from another dealer. This spot highlights the champagne of car brands—Lincoln—along with an extra pop of service and the sparkling style of Uptown. Delivered with a sophisticated touch, this four-ad series delivers a powerful positioning statement that appeals to customers of a higher caliber—those who appreciate the finer things in life.

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