Waukesha County Fair
Fun for Everyone, 176 Years in a Row
With a theme like Fun for Everyone, the Waukesha County Fair needed a collateral package that captured the excitement of both new attractions and traditional fair activities. The colorful paint-splatter theme subtly represents the “fresh coat” we put on typical fair events, but it also suggests that something fast, fun, and different is going on. Because so many people come to the fair for live music, top bands got top billing on posters and gate hand-outs with daily schedules, while other brochures included event-specific information. Each shared the same look and delivered all details a fairgoer or exhibitor might need for a great fair experience.