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Project Description

Waukesha County Fair

176 Years of Music and Fun for Everyone

The Waukesha County Fair has provided Fun for Everyone for 176 years—and live concerts by top local and national bands always bring big crowds to the grounds. Given the importance of music at this event, radio advertising—along with promotional partnerships with local radio stations—was a key component of our marketing plan. This year’s radio campaign featured all the must-see main stage acts, plus fun attractions like the pig, goat, and duck races, tethered hot air balloon rides, and the Nerveless Nocks Thrill Show that had fairgoers cheering for more.

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