The Truth About User Experience (and Its Value to a Powerful Website)
Your website is one of the most powerful marketing tools in your belt. Oftentimes, it’s the first impression your customers have with your business. Even more often, it’s the determining factor in a customer’s decision to choose you. So what is it about your website that makes a user stick around? What about it makes them return to the search results and look elsewhere for the solution to their problem?
The answer is simple: It’s all about user experience (UX).
What Is User Experience in Web Design?
Website UX is how your website’s users interact with webpages. It’s based off several factors, including how easy the site is to use, how accessible and relevant the information on there is, and how efficiently your users can find what they’re looking for.
Think of your site like a hotel room. If the bed is jammed against the door and you have to climb over it just to get inside, it likely won’t make for a good experience for the guest. But if the room is laid out comfortably, with an inviting entryway and easy access to the bathroom, closets, and mini-fridge, those same guests are more likely to enjoy themselves—and even come back in the future.
Websites work the same way. A good website UX design leads to you meeting your marketing goals, whether you’re looking for traffic or conversions. Users will remember how easy it was to use and are more likely to come back because they know they’ll find what they’re looking for. Those return trips can also bump you up in search rankings.
On the other hand, a bad user experience design not only leads to users abandoning your site, but can also make you plummet in search rankings, causing low site visibility and poor conversion results.
What Are Website UX Best Practices?
While the best UX websites are built differently, they have a few key things in common:
- Flow: the best user interface (UI) designs know why users come to the site and efficiently guide them to the right place.
- Scrolling: the right information and design of any given webpage will keep a user scrolling and them on your site longer. Headlines and subheads are key to visually breaking up long text.
- Visuals: Keeping colors and designs simple makes for a clean and crisp site.
- Navigation: simple hierarchies and consistent, easy access to menus at all times lead to better and more efficient user interaction.
- Links: clarity is key—make them stand out on the page and clear to users where it’s taking them.
- Buttons: like links, buttons should be easy to see and easy to click on.
Extra Tips and Tricks
The purpose of each webpage should be clear from the get-go. Website users tend to scan text rather than read it, so clearly define each section and always lead off with key information. Keep language simple and clear, too—the average customer doesn’t know your information as well as you do, so they probably won’t understand industry terms and jargon.
Need Help Building the Perfect Website? IMA Has You Covered
Today’s web users expect a certain level of ease and sophistication before they trust a site. The experts at Image Makers Advertising understand this better than anybody—and we deliver the impactful web development solutions you need to help you build a presence that keeps customers coming back.