Use Image Makers Advertising’s Tips for a Powerful Social Media Presence

Did you know that 74 percent of people use Facebook for professional purposes? Or that there are 70 million local business pages on the platform? Like your website, social media is crucial to a business’ success. Not only can you connect with your customers on a more personal level, you can also build a relationship with them in a way that no other form of communication can.

But conquering social isn’t about diving in and tackling all the platforms at once. “Quality and quantity of posts on a singular platform always wins on social media,” says Sarah Appleton, account executive and specialty media manager at Image Makers Advertising. “For social to be successful, you need to provide content that users want to view and makes them come back for more.” So with that in mind, how do you strategize and make yourself stand out among those 70 million businesses?

Understand Where Your Audience Lives

There are a ton of different social media platforms—Facebook, Twitter, Instagram, and Snapchat are only the beginning. Users are branching out into new apps, and already-established platforms are evolving, too, such as LinkedIn and its recent addition of video content. While posting regular content for your followers is critical, routinely posting content on each of these channels is unrealistic.

That’s why knowing your audience is so important. By focusing on your target customers and the social networks they visit the most, you can create and post content regularly—and have a greater impact for your business. For example, if you sell or specialize in high-quality, visually stunning goods (think jewelry or clothing), you’d be smart to post content on highly visual mediums, such as Instagram or Pinterest. If you’re trying to connect with a more professional, business-oriented crowd, focus your efforts on LinkedIn.

Find the Social Media Strategy That Works for You

The next step is deciding how to best leverage your platforms. For example, are you trying to drive online sales, or do you just want to increase your brand awareness? By setting realistic goals for your business, you can scale your social media presence in an effective and consistent way.

From clever DIY videos and catchy behind-the-scenes pics to insider blogs and eye-popping ads, this content should be an extension of your business and your voice. It should educate and promote discussion within your community—posts appreciating your audience or informing them of industry-relevant news are perfect for that. While you’re free to post what you like—as long as it’s in line with your social media goals—remember that content with relevant images or videos gets 94 percent more views than content without them.

You may also want to consider advertising or boosting your posts, too. Paid social advertising enables you to put content in front of a targeted audience to help drive traffic and improve sales.

Be Sure to Showcase Your Personality

Social media is not just about showing off your business’ value to your audience—it’s about establishing trust and building relationships. Your customers use social media to find content they can engage with. That’s why infusing your content with your unique personality is critical to your success online. According to Sprout Social, social media statistics show that:

  • 86 percent of users want brands to be honest
  • 83 percent want brands to be friendly
  • 78 percent want to see helpful brands
  • 72 percent enjoy humor from brands

The more you showcase your personality with relevant content and talk with your audience rather than at them, the more relatable and trustworthy you become. And as we know, that’s key to social media success.

Embrace Video Marketing

Once you’ve mastered a consistent presence on social media, it’s time to get visual. Social media video content is an important cog in today’s marketing world. Between live, long-form, and short-form material, social videos are viewed and shared the most out of any type of content. Platforms such as Facebook and Instagram even build parts of their algorithms based on promoting video in user feeds. Therefore, to succeed on social media, you must embrace the video content wave.

Need Social Media Help? Get Social With Image Makers Advertising

Still have questions on how to use social media to benefit your company? Our seasoned experts can help you come up with a winning social media strategy, right down to content creation. We’re happy to answer all your questions—call us today at 262-650-8300 or contact us online. It’s time to get social!