Growing Our Clients' Businesses Since 1983





Tom Kaupp founded Image Makers Advertising in 1983 with a drive to grow client businesses via top-rate advertising services—and we’ve been a thriving agency ever since thanks to his solid foundation. In March of 2017, Tina Chovanec became president/owner of IMA after Tom sadly lost his battle with cancer. To continue honoring Tom’s legacy and move IMA forward, Tina is as hands-on as an owner can be and backed by a growing team of professionals—each with his or her own expertise, but all with a shared focus on our original commitment to superior client service.

Today’s IMA is not the same as it was yesterday, because like marketing, we’re constantly evolving. IMA is uniquely a true full-service agency, offering everything in house from video production to website and SEO (search engine optimization) services, along with all the traditional agency services, including strategic planning and creative services, media buying (both traditional and digital), PR, and social media services.

Our Community, Building, and A Mystery

Image Makers Advertising is located in downtown Waukesha on the north side of the Fox River. Our historic limestone building is listed in the Waukesha Register of Historical Places and is known as Waukesha Motor Company’s first location (now GE Energy!). Its first use was as storage for Waukesha County Manufacturing Co. back in 1906, but the year our building was actually constructed is a bit of a mystery. All along we thought it was built in 1892, but varying reports over the years point to construction somewhere between 1839 and 1906. What we can confirm is the building has been a great place for IMA to grow its own history.

Throughout the year, Waukesha is host to many community events including farmers markets, festivals, Friday Night Live, Carl Zack Cycling Classic, and more. In 2012, Waukesha was declared a Gibson “Guitar Town” as the birthplace of Les Paul. Ten-foot guitars painted by local artists are on display throughout the city during the warmer months to celebrate art and music together. Come visit!

Ways to Get to Waukesha

At Image Makers Advertising, we are always willing to help clients grow their businesses no matter where they are located. We currently serve local and regional clients and are largely consumer advertising-based.

When you are coming to visit us from Milwaukee, take I-94 West to Exit 295 (WI-74/Waukesha F) and then turn left onto Redford Boulevard. Continue for 2.9 miles on Redford Boulevard as it becomes East North Street and you will see us on the left side.

If you are leaving from Menomonee Falls, start out driving west on Main Street for 4.6 miles, take the third exit onto Town Line Road at the roundabout, and then turn right onto Main Street. Continue for 1.3 miles, turn left onto Waukesha Avenue, and drive for 1.5 miles. Continue onto Redford Boulevard for 7.3 miles as it becomes East North Street. We’re on the left.

When leaving from Pewaukee, head east on Stone Ridge Drive, turn right onto Ridgeview Parkway, and then turn right again at the second cross street onto Redford Boulevard. Continue for 3.2 miles as Redford Boulevard becomes East North Street and you will see us on the left.

If you are coming from Hales Corners, drive west on West Janesville Road, turn right onto Racine Avenue and follow for 3.9 miles. Continue straight at the first roundabout. At the second roundabout, take the first exit to stay on South Racine Avenue for 6.5 miles. Turn left onto East Broadway, then continue straight onto Wisconsin Avenue, and take another right onto North Barstow Street. Take a final left onto East North Street—we’re on the left.


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